It is a farmer owned company where they produce, segregate, and market their agriculture – horticulture products to consumer or big companies bypassing the middle man. A total of 1000 farmers have been organised in Dharwad district. Apart from selling, they procure agri-inputs in bulk and sell it at minimal cost to their members.It is a farmer owned company where they produce, segregate, and market their agriculture – horticulture products to consumer or big companies bypassing the middle man. A total of 1000 farmers have been organised in Dharwad district. Apart from selling, they procure agri-inputs in bulk and sell it at minimal cost to their members.

Farmers are organized into producer companies after orienting them about the collective production and marketing techniques for their produce to gain better income avoiding middlemen.